Kenya Eyes Germany in New Charm Offensive To Increase Tourist Numbers – 15/05/2024

The ministry of Tourism and Wildlife is seeking collaboration with German investors to enhance the country’s appeal as a destination of choice among German tourists.

According to Tourism Cabinet Secretary, Dr Alfred Mutua, the ministry hopes to leverage on previously untapped opportunities in the sector to surpass the 200,000 pre – Covid-19 numbers by the end of this year.

While delivering the speech on behalf of CS Mutua during the German Business Delegation Conference which was held at a Nairobi Hotel, PS State Department for Tourism said the ministry is relying on partnerships with countries like Germany to diversify its products as well as support in the development of its facilities in order to achieve the projected targets.

“There is a wealth of possibilities awaiting exploration by both Kenyan and German companies. Investments in parks and conservancies present an exciting frontier for collaboration. In particular, to the establishments and furnishing of the numerous lodges and hotels, state-of-the-art facilities and a high level of services,” said Dr Mutua.

The conference which is themed “Exploring Business Opportunities in the tourism sector for Kenya and German companies” has brought together six German companies that are seeking to venture into the Kenyan market or extend their services by setting up shop in the country.

It comes barely two months after the ministry through the Kenya Tourism Board participated in the International Tourism Bourne, in Berlin with a view of linking Kenya to the German market. During the expo, KTB also sought to strengthen Kenya’s appeal to both existing and emerging markets.

Dr. Mutua said that through the collaborations with German companies, which are renowned for their conservation efforts and sustainable practices, the country was on its way to creating unique and memorable experiences for its visitors while at the same time prioritizing sustainability and responsible tourism practices. 

“Whether it is investing in infrastructure, developing new attractions, promoting cross-cultural exchanges, or contributing to wildlife conservation efforts, together, we can chart a path towards a more vibrant and sustainable tourism industry,” said the CS.

Last year, there was a notable surge in German visitors, rising from 53,498 in 2022 to 77,907, translating to a 146 per cent growth.

By Dennis Maloba