In a robust effort to reassure visitors and stakeholders, Tourism and Wildlife Cabinet Secretary Dr. Alfred Mutua has led a high-profile meeting with key figures in the tourism sector to confirm that Kenya remains open for business and is ready to welcome tourists despite recent disturbances.
Dr. Mutua, addressing the media after a comprehensive review meeting with stakeholders, emphasized that the tourism sector is vital to Kenya’s economy, being one of the largest employers with 80 percent of its workforce comprising youth. He highlighted the importance of stability in the sector, noting that any disturbance leads to job losses and stifled employment opportunities.
“Tourism contributed about 353 billion shillings to the Kenyan economy last year and has been on an upward trend,” said Dr. Mutua. “We aim to see this sector grow significantly, targeting 700 billion shillings per year in the next few years.”
In recent years, Kenya has seen a remarkable increase in visitors, growing from 1 million to 2 million by the end of 2023. The country now projects to welcome 3 million tourists by the end of 2024 and anticipates reaching 5 million visitors within the next 2 to 3 years. “This increase in numbers translates to more revenue for the country and numerous new job opportunities, especially for the youth,” noted Dr. Mutua.
The stakeholders in the meeting included representatives from the Kenya Association of Hotel Keepers, Kenya Tourism Federation, Kenya Tourism Board, Kenya Wildlife Service, Tourism Regulatory Authority, and the Tourism Fund. They collectively stressed that tourism thrives on a sense of security and predictability. “Kenya competes globally for tourists, and their choice to visit depends significantly on how we present and market ourselves,” Dr. Mutua added. “Image is crucial if we are to maximize our amazing products.”
Despite recent events, Dr. Mutua assured that there has been no major dent or cancellations. “While there have been a few postponements of bookings, mainly for events, new bookings are also coming in. Our upward trend has slowed slightly, but the sector remains stable, and Kenya is ready for the ongoing high season.”
He emphasized that Kenya is a safe, amazing, and rewarding destination. “Our national parks, beaches, museums, and other attractions continue to draw many visitors. Maasai Mara, Amboseli, Nakuru, and Tsavo are fully booked without any disruptions.”
Dr. Mutua also highlighted the government’s measures to ensure the stability of the tourism sector in Mombasa and Diani, noting that flights to these destinations are fully booked, with charter flights operating normally.
The CS called on all visitors, both local and international, to continue with their travel plans to Kenya, promising the usual high standards of hospitality. He was accompanied by Mike Macharia, CEO of the Kenya Association of Hotel Keepers, Catherine Murage, National Treasurer of the Kenya Association of Hotel Keepers, Fred Odek, Chairman of the Kenya Tourism Federation, and senior officials from the ministry and associated parastatals.
Kenya’s tourism sector stands resilient, ready to welcome visitors with open arms and ensure they experience the beauty and hospitality the country is renowned for.
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